Amazon Debuts AI Shopping Assistant to Simplify Product Selection
Amazon has launched an AI-powered feature called “Help Me Decide” that provides tailored product suggestions based on user browsing patterns and preferences. The tool aims to simplify the shopping experience by reducing the time spent comparing similar items. Currently available to U.S. users through mobile platforms, it represents Amazon’s latest move toward hyper-personalized e-commerce.
New AI Tool Aims to Combat Online Shopping Overload
Amazon has reportedly introduced a new artificial intelligence feature designed to help customers navigate the often overwhelming process of selecting products online, according to recent reports. The “Help Me Decide” tool analyzes multiple data points to deliver personalized recommendations, potentially transforming how consumers make purchasing decisions on the platform.