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Tag: Video game developer

Xbox’s Profit Paradox: Why Microsoft’s Gaming Strategy Is Failing
BusinessGamingTechnology

Xbox’s Profit Paradox: Why Microsoft’s Gaming Strategy Is Failing

Xbox hardware sales plummet 22% while Microsoft demands 30% profit margins. The gaming division’s fundamental strategy appears broken as price increases alienate the very customers needed for growth.

by Megan CarterOctober 30, 2025November 2, 2025
EA’s AI Push Creates More Work, Not Less
AIGamingTechnology

EA’s AI Push Creates More Work, Not Less

EA’s push to integrate AI into game development is producing flawed code and employee resistance. The technology meant to streamline workflows is instead creating more technical debt and highlighting the gap between executive enthusiasm and practical implementation.

by Tyler Brooks P.EOctober 27, 2025November 2, 2025
Microsoft Doubles Down on Xbox Future with Confirmed Next-Gen Hardware Development
GamingHardwareTechnology

Microsoft Doubles Down on Xbox Future with Confirmed Next-Gen Hardware Development

Xbox’s Hardware Future Secured Amid Industry Speculation Microsoft has officially confirmed that next-generation Xbox hardware is actively in development, putting…

by Megan CarterOctober 21, 2025November 2, 2025

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ASTM’s Global Push to Scale Advanced Manufacturing
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