Apple Achieves Record Third Quarter as Global Smartphone Market Grows 3%
The global smartphone market returned to growth with 3% year-on-year increase in Q3 2025. Apple achieved its strongest third quarter in company history with 4% shipment growth, while Samsung maintained market leadership with 19% share. Market recovery driven by replacement demand and new product launches.
The global smartphone market has returned to growth with overall shipments increasing by 3% year-on-year in the third quarter of 2025, according to new research from analyst firm Omdia. This rebound marks a significant positive shift for the industry, driven by strong replacement demand and major product launches that have revitalized consumer interest in upgrading their devices.