Rivian CEO Assumes Interim Marketing Chief Role Amid 600+ Job Cuts Preceding R2 SUV Launch
Rivian founder and CEO RJ Scaringe is stepping into the chief marketing officer position temporarily during a major organizational shakeup. The electric vehicle maker is eliminating approximately 600 positions as it prepares for next year’s critical R2 SUV launch.
Leadership Restructuring at Electric Vehicle Maker
Rivian Automotive is undergoing significant organizational changes as founder and CEO RJ Scaringe assumes the role of interim chief marketing officer, according to reports from TechCrunch. The leadership shift comes alongside workforce reductions affecting roughly 4.5% of employees, which sources indicate translates to more than 600 positions across the company.