PrivacySoftwareTechnology

Apple May Disable App Tracking Transparency in Europe Amid Regulatory Pressure

Apple may disable its App Tracking Transparency feature in Europe following pressure from advertising industry and antitrust regulators. The privacy tool requires apps to obtain user permission before tracking activity across other applications and websites.

European Regulatory Pressure Mounts

Apple is reportedly considering disabling its App Tracking Transparency (ATT) feature in Europe due to mounting pressure from both the advertising industry and local regulators, according to statements the company shared with the German Press Agency. The privacy feature, which launched with iOS 14.5, iPadOS 14.5, and tvOS 14.5, mandates that applications request user permission before tracking their activity across other companies’ apps and websites.

BusinessSoftwareTechnology

UK Regulators Target Apple’s App Store Dominance with New Market Status

British regulators have confirmed Apple holds strategic market status for its mobile platforms, enabling potential interventions that could mandate third-party app stores. The move follows similar actions in the EU and could significantly reshape Apple’s UK operations.

Regulatory Designation Confirmed

The United Kingdom’s Competition and Markets Authority (CMA) has officially designated Apple with strategic market status for its iOS and iPadOS platforms, according to reports. This classification grants regulators enhanced powers to impose binding requirements that could fundamentally alter how Apple operates its App Store ecosystem in the UK market.