Automattic Chief Labels Tumblr Acquisition as Major Setback Amid Integration Challenges
Automattic CEO Matt Mullenweg has openly described the Tumblr acquisition as his most significant misstep to date. Despite ongoing efforts to migrate the platform to WordPress infrastructure, financial and technical obstacles have stalled progress, leaving Tumblr reliant on other company revenues.
Tumblr Acquisition Deemed Automattic’s Biggest Failure
During a recent Town Hall session at WordCamp Canada 2025, Matt Mullenweg, CEO of Automattic, candidly addressed the company’s acquisition of Tumblr as his “biggest failure or missed opportunity.” According to reports, Mullenweg emphasized that while the platform hasn’t met expectations, Automattic hasn’t abandoned efforts to revitalize it.