Apple TV app

Apple Secures Exclusive Formula 1 U.S. Broadcasting Rights in Major Streaming Deal

Apple has reportedly secured exclusive U.S. broadcasting rights for Formula 1 in a landmark five-year deal. The agreement positions Apple TV as the primary destination for F1 coverage beginning with the 2026 season, sources indicate.

Streaming Giant Lands Exclusive Formula 1 Rights

In a major move for sports broadcasting, Apple has reportedly secured exclusive U.S. media rights for Formula 1 racing beginning in 2026, according to sources familiar with the agreement. The five-year deal, valued at approximately $140 million annually according to reports, will make Apple TV the sole broadcaster for all F1 events in the United States, marking a significant shift in how American fans will access the sport.

by Megan CarterOctober 18, 2025November 2, 2025

Assistive Technology Business

Apple TV+ Rebrands to Apple TV as Streaming Service Simplifies Name

Apple has officially renamed its streaming service from Apple TV+ to Apple TV, according to senior executive Eddy Cue. The change reflects how users already referred to the service and comes as the platform establishes itself with award-winning content.

Apple Streaming Service Undergoes Name Change

Apple’s streaming service Apple TV+ has been officially renamed to Apple TV, according to reports from company executives. The decision, explained by Apple’s Eddy Cue, comes after years of users naturally referring to the service by the simpler name.

by Megan CarterOctober 16, 2025November 2, 2025

Assistive Technology Business

Apple TV+ Rebranding: Streaming Service Now Simply Called Apple TV

Apple has announced that Apple TV+ is being rebranded as simply Apple TV, with a vibrant new identity. The change was revealed in the company’s F1: The Movie streaming announcement. This creates potential naming confusion with Apple’s existing hardware products.

In a significant branding shift, Apple TV+ is being rebranded as simply Apple TV, according to an announcement buried within the company’s press release about the streaming debut of “F1: The Movie” on December 12, 2025. The subtle but important change was revealed in a single line stating “Apple TV+ is now simply Apple TV, with a vibrant new identity,” though Apple’s website has yet to reflect these updates. This rebranding of Apple’s streaming service comes as the platform continues to expand its content library and global reach across more than 1 billion screens worldwide.