Rising AI Cyber Threats Target Business Infrastructure
Managed service providers are facing an escalating wave of AI-powered cyber threats that require immediate attention and improved client communication strategies, according to reports from The Channel Company’s 2025 XChange NexGen conference in Houston. Sources indicate that traditional phishing attacks are being “supercharged” by artificial intelligence, with deepfake technology expected to become a widespread security challenge within the next 24 months.
MSPs Positioned as First Line of Defense
Analysts suggest that MSPs serve as the primary defense for small and medium-sized enterprises against these sophisticated attacks. “You’re the smart ones in the room, but they need to understand the stakes,” Miles Walker, channel development manager at Kaseya, told conference attendees. The report states that MSPs must translate complex threat landscapes into understandable terms for their clients while maintaining vigilance against evolving risks.
Real-World Crisis Exploitation by Hackers
Cybercriminals are increasingly exploiting real-world disasters to maximize their impact, according to Walker’s presentation. He cited examples where hackers targeted victims of recent Florida hurricanes and California wildfires by scraping insurance lists from the dark web. “I was at a cybersecurity event with 5,000 people when the Omni Hotel chain got hit,” he said. “We couldn’t use our cards, couldn’t get into rooms. Everything was shut down. That’s the reality now.”
Economic Impact and MSP Recognition
Walker emphasized the critical role MSPs play in the global economy, describing them as “superheroes” who deserve greater recognition and compensation for their frontline efforts. “I believe you are the superheroes of the global economy,” he stated. “But you aren’t getting your fair share. You’re in the trenches, supporting small and medium businesses, and it’s time you start reaping the benefits.” This perspective on resource distribution and management acknowledges their vital position in business infrastructure.
Industry Validation and Client Education Challenges
Roberto Elizondo, CEO of Texas-based TriNet International, confirmed observing similar AI-focused threats and supported Walker’s assessment about communication challenges. “A lot of people are using AI, and they don’t understand it,” Elizondo noted. “They think they can just go on free ChatGPT and start punching in personal info… PII, private data, and they don’t realize the risks.” This aligns with broader concerns about technology adoption across various sectors where understanding hasn’t kept pace with implementation.
Broader Technological Context
These cybersecurity developments occur alongside other significant industry developments in technology, including recent technology releases that are changing how businesses operate. Meanwhile, market trends in resource extraction continue to generate discussion about economic priorities. The security landscape is further complicated by related innovations in political and regulatory spheres that affect how businesses approach risk management.
Call to Action for MSP Community
As cybersecurity threats grow more complex and AI accelerates attack sophistication, Walker concluded that MSPs must innovate, communicate effectively, and maintain constant vigilance to avoid being left behind. The combination of emerging threats and the critical role MSPs play in supporting business infrastructure creates both significant challenges and opportunities for those positioned to address these market trends effectively.
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