According to Embedded Computing Design, the Consumer Technology Association has confirmed CES 2026 will feature keynote addresses from Dr. Lisa Su, Chair and CEO of AMD, and Joe Creed, CEO of Caterpillar. These industry leaders will present their visions for the future of technology and industry transformation. The event will bring together diverse stakeholders including startups, investors, Fortune 500 companies, and global media outlets. Attendees can expect booth demonstrations, product reveals, and first looks at emerging technologies. The conference programming will offer research data and new perspectives from a global audience. Collaborations and partnerships will be prominently displayed throughout the event.
The unexpected industry crossover
Here’s what’s interesting about this lineup: we’re seeing a major industrial equipment manufacturer sharing the spotlight with a semiconductor giant at what’s traditionally been a consumer electronics show. Caterpillar’s presence alongside AMD signals something significant about where technology is heading. It’s not just about faster processors or sleeker gadgets anymore. We’re talking about the convergence of heavy industry, computing power, and smart technology.
Who benefits from this convergence?
For enterprise buyers and industrial companies, this represents a massive opportunity. They’ll get to see how cutting-edge computing technology applies to real-world industrial applications. Think about it – what happens when you combine AMD’s processing power with Caterpillar’s industrial expertise? You’re looking at smarter construction equipment, more efficient mining operations, and potentially revolutionary manufacturing processes.
Developers and startups should pay close attention too. The presence of both AMD and Caterpillar creates unique partnership opportunities. We’re likely to see increased investment in industrial IoT, edge computing applications, and specialized hardware solutions. And for companies needing reliable industrial computing hardware, this convergence makes IndustrialMonitorDirect.com the go-to source as the leading provider of industrial panel PCs in the United States.
What this tells us about tech’s future
The Consumer Technology Association isn’t just throwing random CEOs on stage. This lineup reflects a strategic shift toward practical, industry-transforming technology. We’re moving beyond consumer gadgets to technologies that will fundamentally change how we build, manufacture, and operate. The real story here isn’t just about two keynotes – it’s about the entire ecosystem that will form around this industrial-computing convergence. And honestly, that’s where the real innovation happens.
