Xbox hardware sales plummet 22% while Microsoft demands 30% profit margins. The gaming division’s fundamental strategy appears broken as price increases alienate the very customers needed for growth.
Microsoft’s Xbox division has responded to questions about the ROG Ally X’s premium pricing, noting that hardware partner Asus determined the final cost. Despite the $1,000 price tag, early sales reportedly exceeded expectations, with devices selling out rapidly across multiple retailers.
Xbox executives have addressed consumer questions surrounding the $1,000 price point of the recently released ROG Ally X handheld gaming device, according to reports. In statements to Variety, Xbox President Sarah Bond indicated that hardware manufacturer Asus ultimately determined the pricing structure based on their market analysis and component costs.
Microsoft is actively developing next-generation Xbox hardware according to company president Sarah Bond. The confirmation comes amid speculation about Microsoft’s console future following recent handheld partnerships and Game Pass pricing changes.
Xbox President Sarah Bond has confirmed that Microsoft is developing next-generation hardware, according to reports from Variety. This announcement directly addresses recent speculation that Microsoft might exit the console hardware business following price increases to Xbox Game Pass Ultimate and the company’s expanded multiplatform strategy.
Microsoft has released new Windows 11 preview builds with significant dark mode improvements and enhanced mobile device integration. The updates also address multiple system bugs affecting File Explorer, display performance, and gaming controllers.
Microsoft has deployed new Windows 11 preview builds for Insiders in both Dev and Beta channels, according to reports from the company’s official announcement posts. The updates, identified as build 26220.6972 for version 25H2 and build 26120.6972 for version 24H2, introduce several user experience enhancements alongside critical system fixes. Sources indicate these builds particularly focus on refining the dark mode experience and improving mobile device integration.
