University of California

UC Faculty Challenge Cybersecurity Software Over Privacy and Academic Freedom Concerns

University of California faculty are resisting mandatory cybersecurity software they claim threatens academic freedom and research privacy. The administration maintains the software is essential for protection against digital threats, creating a system-wide stalemate.

Cybersecurity Mandate Sparks Faculty Backlash

Faculty across the University of California system are mounting significant resistance against a mandatory cybersecurity software implementation that they claim threatens academic freedom and research privacy, according to reports. The dispute centers on Trellix security software, which UC administration requires on all university-owned computers and personal devices accessing certain university resources. Sources indicate the conflict has created a bitter stalemate between faculty and administrators that has persisted for over a year.

by Tyler Brooks P.EOctober 23, 2025November 2, 2025

Arts and Entertainment Business

OpenAI Marketing Campaigns Underperform in Consumer Research Studies

Consumer research from System1 Group shows OpenAI’s high-production ChatGPT ads fail to resonate with viewers. The campaigns rank in the lowest fifth for both long-term growth potential and immediate sales impact according to emotional response testing.

OpenAI’s ambitious marketing campaigns for ChatGPT are failing to connect with consumers despite significant investment in high-production advertising, according to new research from marketing effectiveness firm System1 Group. The company’s recent ad push, featuring relatable scenarios of people using ChatGPT for everyday challenges, has tested poorly with consumer panels and demonstrates the broader challenges facing AI companies in building effective brand recognition.