Apple May Disable App Tracking Transparency in Europe Amid Regulatory Pressure
Apple may disable its App Tracking Transparency feature in Europe following pressure from advertising industry and antitrust regulators. The privacy tool requires apps to obtain user permission before tracking activity across other applications and websites.
European Regulatory Pressure Mounts
Apple is reportedly considering disabling its App Tracking Transparency (ATT) feature in Europe due to mounting pressure from both the advertising industry and local regulators, according to statements the company shared with the German Press Agency. The privacy feature, which launched with iOS 14.5, iPadOS 14.5, and tvOS 14.5, mandates that applications request user permission before tracking their activity across other companies’ apps and websites.