How Customer Listening Strategy Landed Little Spoon in 1,800+ Target Locations
After losing a major Whole Foods deal in 2015, Little Spoon’s founders built a direct-to-consumer empire before strategically entering retail. Their customer listening strategy identified unmet needs that resulted in Target’s largest food and beverage launch across 1,800+ locations.
When Little Spoon co-founders Ben Lewis and Angela Vranich lost a significant Whole Foods Market deal in 2015, they could have viewed it as a devastating setback. Instead, they told Inc. it became “the best thing that ever happened to them,” forcing them to build a robust direct-to-consumer business that would eventually position them for unprecedented retail success.
