X is launching a marketplace for inactive handles available exclusively to premium subscribers. Sources indicate coveted handles could sell for millions as the platform expands its subscription revenue model. The program will initially roll out to business-tier customers before expanding to other premium levels.
X’s New Handle Marketplace Targets Premium Subscribers
X, the social media platform formerly known as Twitter, is preparing to launch a marketplace for inactive user handles, according to recent announcements from the company. The initiative represents another step in the platform’s evolution toward subscription-based revenue models under Elon Musk’s leadership. Reports indicate that rare and desirable handles could command prices reaching seven figures, potentially generating significant revenue for the platform while offering exclusive opportunities to premium subscribers.