Salesforce – News

PepsiCo’s AI Strategy: Owning Core Processes While Leveraging External Technology

PepsiCo’s Chief Strategy Officer reveals how the company buys AI tools while demanding influence over vendor roadmaps. The beverage giant maintains ownership of core AI-augmented processes while leveraging external technology partnerships for scale and innovation.

As enterprises worldwide accelerate their artificial intelligence adoption, PepsiCo has developed a distinctive approach that balances external technology acquisition with internal process ownership. The company’s strategy, articulated by Chief Strategy and Transformation Officer Dr. Athina Kanioura at Salesforce Dreamforce 2025, emphasizes owning core AI-augmented processes while strategically partnering with technology providers.

The Core Philosophy: Own the Process, Influence the Technology

by Megan CarterOctober 15, 2025

Business Cybersecurity

Qantas Data Breach: Customer Information Leaked on Dark Web – Protection Guide

Over five million Qantas customers have had personal information published on the dark web following a major cyber attack. The breach occurred through a third-party call center compromise, with hackers using social engineering tactics. Authorities warn of increased scam activity targeting affected passengers.

Qantas customer data from over five million passengers has been illegally published on the dark web, marking one of Australia’s most significant cybersecurity breaches since 2022. The personal information was released by hacker collective Scattered Lapsus$ Hunters after ransom payment deadlines passed, prompting urgent warnings from Australian government authorities about expected scam surges targeting affected customers.