OpenAI Marketing Campaigns Underperform in Consumer Research Studies
Consumer research from System1 Group shows OpenAI’s high-production ChatGPT ads fail to resonate with viewers. The campaigns rank in the lowest fifth for both long-term growth potential and immediate sales impact according to emotional response testing.
OpenAI’s ambitious marketing campaigns for ChatGPT are failing to connect with consumers despite significant investment in high-production advertising, according to new research from marketing effectiveness firm System1 Group. The company’s recent ad push, featuring relatable scenarios of people using ChatGPT for everyday challenges, has tested poorly with consumer panels and demonstrates the broader challenges facing AI companies in building effective brand recognition.