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PepsiCo’s AI Strategy: Owning Core Processes While Leveraging External Technology

PepsiCo’s Chief Strategy Officer reveals how the company buys AI tools while demanding influence over vendor roadmaps. The beverage giant maintains ownership of core AI-augmented processes while leveraging external technology partnerships for scale and innovation.

As enterprises worldwide accelerate their artificial intelligence adoption, PepsiCo has developed a distinctive approach that balances external technology acquisition with internal process ownership. The company’s strategy, articulated by Chief Strategy and Transformation Officer Dr. Athina Kanioura at Salesforce Dreamforce 2025, emphasizes owning core AI-augmented processes while strategically partnering with technology providers.

The Core Philosophy: Own the Process, Influence the Technology

Assistive TechnologyManufacturing

** Amkor Breaks Ground on $7 Billion OSAT Plant in Peoria, Arizona

** Amkor Technology has broken ground on its new outsourced semiconductor assembly and test (OSAT) campus in Peoria, Arizona. The $7 billion project, supported by CHIPS Act funding, will feature 750,000 sq ft of cleanroom space and create up to 3,000 jobs. Production is scheduled to begin in early 2028, with key partnerships including TSMC, Nvidia, and Apple. **CONTENT:**

Amkor Technology has officially broken ground on its new outsourced semiconductor assembly and test (OSAT) plant in Peoria, Arizona, marking a major milestone in U.S. semiconductor manufacturing expansion. The facility represents a potential $7 billion investment that will create thousands of jobs and strengthen the domestic semiconductor supply chain, supported by significant funding from the CHIPS and Science Act.