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iPhone 17 Preorders Surge as Global Smartphone Market Defies Economic Headwinds

Global smartphone shipments increased 2.6% in Q3 2025 despite economic uncertainty, with iPhone 17 preorders outpacing last year’s model. Samsung maintained market leadership while premium devices continued to drive growth across the industry.

Despite ongoing tariffs and economic uncertainty, global smartphone shipments increased 2.6% in the third quarter of 2025 compared to the same period last year, with iPhone 17 preorders significantly outpacing last year’s iPhone 16 launch according to the International Data Corporation. The sustained growth in premium device sales, including Apple’s latest iPhone and Samsung’s newest foldables, demonstrates remarkable consumer resilience in the face of economic pressures that industry experts note would typically suppress high-end purchases.

Smartphone Market Defies Economic Expectations