PepsiCo’s AI Strategy: Owning Core Processes While Leveraging External Technology
PepsiCo’s Chief Strategy Officer reveals how the company buys AI tools while demanding influence over vendor roadmaps. The beverage giant maintains ownership of core AI-augmented processes while leveraging external technology partnerships for scale and innovation.
As enterprises worldwide accelerate their artificial intelligence adoption, PepsiCo has developed a distinctive approach that balances external technology acquisition with internal process ownership. The company’s strategy, articulated by Chief Strategy and Transformation Officer Dr. Athina Kanioura at Salesforce Dreamforce 2025, emphasizes owning core AI-augmented processes while strategically partnering with technology providers.
