Xbox Executives Address ROG Ally X Pricing Strategy and Market Reception
Microsoft’s Xbox division has responded to questions about the ROG Ally X’s premium pricing, noting that hardware partner Asus determined the final cost. Despite the $1,000 price tag, early sales reportedly exceeded expectations, with devices selling out rapidly across multiple retailers.
Xbox Leadership Clarifies Pricing Strategy for Premium Handheld
Xbox executives have addressed consumer questions surrounding the $1,000 price point of the recently released ROG Ally X handheld gaming device, according to reports. In statements to Variety, Xbox President Sarah Bond indicated that hardware manufacturer Asus ultimately determined the pricing structure based on their market analysis and component costs.
