BusinessInnovation

CEOs Favor Tech Chiefs Over Marketing in Innovation Decisions, Study Finds

New research indicates CEOs overwhelmingly trust Chief Technology Officers when making risky innovation decisions, often overlooking crucial customer insights from marketing leaders. This bias toward technological feasibility over market acceptance has led to expensive product failures, according to the study published in Research Policy.

Technology Bias in Executive Decision-Making

When facing radical innovation decisions, CEOs reportedly turn to their Chief Technology Officers rather than marketing leaders, according to new research from Macquarie Business School. The study of more than 500 CEOs and business owners reveals a striking pattern where technological expertise consistently outweighs customer insight during uncertain innovation periods.

AutomobilityStartups

Slate Auto Electric Truck Debut at TechCrunch Disrupt 2025: Commercial EV Innovation

Slate Auto will unveil its groundbreaking electric truck live at TechCrunch Disrupt 2025. CEO Christine Barman shares insights on commercial EV innovation, manufacturing challenges, and startup-scale production. Don’t miss this exclusive reveal of one of the year’s most anticipated electric vehicles.

Slate Auto’s electric truck makes its worldwide debut at TechCrunch Disrupt 2025, marking a significant milestone in commercial electric vehicle innovation. CEO Christine “Chris” Barman will showcase how the company is transforming the commercial EV market with affordable, personalized vehicles designed for real-world use. The October 27-29 event provides the perfect platform for this groundbreaking reveal, bringing together over 10,000 industry leaders to witness the future of electric transportation.

Revolutionizing Commercial Electric Vehicles