Apple TV+ Rebranding: Streaming Service Now Simply Called Apple TV
Apple has announced that Apple TV+ is being rebranded as simply Apple TV, with a vibrant new identity. The change was revealed in the company’s F1: The Movie streaming announcement. This creates potential naming confusion with Apple’s existing hardware products.
In a significant branding shift, Apple TV+ is being rebranded as simply Apple TV, according to an announcement buried within the company’s press release about the streaming debut of “F1: The Movie” on December 12, 2025. The subtle but important change was revealed in a single line stating “Apple TV+ is now simply Apple TV, with a vibrant new identity,” though Apple’s website has yet to reflect these updates. This rebranding of Apple’s streaming service comes as the platform continues to expand its content library and global reach across more than 1 billion screens worldwide.