Tag: Apple Inc.

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Apple Achieves Record Third Quarter as Global Smartphone Market Grows 3%

The global smartphone market returned to growth with 3% year-on-year increase in Q3 2025. Apple achieved its strongest third quarter in company history with 4% shipment growth, while Samsung maintained market leadership with 19% share. Market recovery driven by replacement demand and new product launches.

The global smartphone market has returned to growth with overall shipments increasing by 3% year-on-year in the third quarter of 2025, according to new research from analyst firm Omdia. This rebound marks a significant positive shift for the industry, driven by strong replacement demand and major product launches that have revitalized consumer interest in upgrading their devices.

Apple’s Record-Breaking Performance

by Megan Carter
Assistive TechnologyBusiness

Apple TV+ Rebranding: Streaming Service Now Simply Called Apple TV

Apple has announced that Apple TV+ is being rebranded as simply Apple TV, with a vibrant new identity. The change was revealed in the company’s F1: The Movie streaming announcement. This creates potential naming confusion with Apple’s existing hardware products.

In a significant branding shift, Apple TV+ is being rebranded as simply Apple TV, according to an announcement buried within the company’s press release about the streaming debut of “F1: The Movie” on December 12, 2025. The subtle but important change was revealed in a single line stating “Apple TV+ is now simply Apple TV, with a vibrant new identity,” though Apple’s website has yet to reflect these updates. This rebranding of Apple’s streaming service comes as the platform continues to expand its content library and global reach across more than 1 billion screens worldwide.

Apple TV Rebranding Details and Announcement

by Ethan Reynolds PhD
Arts and EntertainmentBusiness

Former Apple CEO Warns OpenAI Is Company’s First Real Competitor in Decades

Former Apple CEO John Sculley has declared that artificial intelligence has not been Apple’s strong suit and identified OpenAI as the company’s first real competitor in many decades. The warning comes as Apple struggles to match rivals in the AI race despite recent announcements.

Former Apple CEO John Sculley has delivered a stark warning about Apple’s position in the artificial intelligence race, stating that “AI has not been a particular strength for them” and identifying OpenAI as the tech giant’s “first real competitor” in many decades. Speaking at the Zeta Live conference in New York, Sculley’s comments highlight the mounting pressure on Apple as it struggles to keep pace in the rapidly evolving AI landscape despite once being an early pioneer with Siri’s 2011 launch.

Apple’s AI Struggles and Competitive Challenges

by Tyler Brooks P.E
Gaming HardwareInternational Business and Trade

iPhone 17 Preorders Surge as Global Smartphone Market Defies Economic Headwinds

Global smartphone shipments increased 2.6% in Q3 2025 despite economic uncertainty, with iPhone 17 preorders outpacing last year’s model. Samsung maintained market leadership while premium devices continued to drive growth across the industry.

Despite ongoing tariffs and economic uncertainty, global smartphone shipments increased 2.6% in the third quarter of 2025 compared to the same period last year, with iPhone 17 preorders significantly outpacing last year’s iPhone 16 launch according to the International Data Corporation. The sustained growth in premium device sales, including Apple’s latest iPhone and Samsung’s newest foldables, demonstrates remarkable consumer resilience in the face of economic pressures that industry experts note would typically suppress high-end purchases.

Smartphone Market Defies Economic Expectations

by Megan Carter
Arts and EntertainmentScientific Research

** Apple AI Research Takes Center Stage at ICCV 2025 Computer Vision Conference

** Apple will showcase significant artificial intelligence and computer vision research at the International Conference on Computer Vision 2025. The company’s participation includes eight accepted papers, a keynote presentation, and workshop mentoring sessions highlighting their growing AI capabilities. **CONTENT:**

Apple has confirmed its substantial participation in the International Conference on Computer Vision (ICCV) 2025, scheduled for October 19-23 in Honolulu, marking another significant step in the company’s public AI research initiatives. The technology giant will present eight research papers across poster and oral sessions while also featuring in keynote programming and workshop events, demonstrating Apple’s expanding commitment to computer vision and artificial intelligence development.

by Ethan Reynolds PhD