According to Neowin, Nvidia is cutting its GeForce NOW Ultimate subscription price in half for Black Friday, dropping from $19.99 to just $10 per month for three months. The deal runs through November 30 and is available only in the US, Mexico, and Japan for new members or those upgrading from free or Performance tiers. Ultimate members get up to eight-hour gaming sessions, 4K 240 FPS streaming, priority queue access, and RTX 5080-class servers. Nvidia also added several new games this week including Of Ash and Steel, Kill It With Fire, and Project Motor Racing. Battlefield 6 players can claim a free weapon skin through December 26. The service still requires users to own games separately rather than including them with the subscription.
Cloud gaming price wars
This is a pretty aggressive move from Nvidia. Cutting the premium tier in half for three months feels like a direct shot across the bow of competitors like Xbox Cloud Gaming and Amazon Luna. At $10 monthly, GeForce NOW Ultimate becomes seriously compelling for anyone with a decent game library who wants to play on multiple devices.
Here’s the thing though – this pricing isn’t sustainable long-term. Nvidia knows that once people experience RTX 5080 performance on their old laptops or phones, they’ll be hooked. It’s basically a loss leader to build the subscriber base. The real question is whether they can convert these trial users into full-price subscribers come February.
The RTX 5080 advantage
Nvidia’s pushing hard on that RTX 5080 server angle, and honestly, it’s their killer feature. While other cloud services struggle with consistency, having access to hardware that most people can’t even buy yet is a massive draw. The 4K 240 FPS claim is particularly bold – that’s beyond what most displays can even handle.
But there’s a catch that often gets overlooked. You’re still limited by your internet connection, and those eight-hour sessions assume perfect conditions. Real-world performance can vary dramatically depending on where you live and your ISP. Still, for the right user with solid internet, this is basically having a $2,000 gaming rig available anywhere.
The game library problem
This is where GeForce NOW still struggles compared to services like Game Pass. You need to already own the games or have them through PC Game Pass. So while the streaming tech might be superior, the value proposition gets complicated quickly when you factor in game costs.
And that monthly hour limit? It’s rarely discussed but could be a dealbreaker for serious gamers. Most people won’t hit it, but for those marathon weekend sessions, it’s something to consider. The service works best for people who already have extensive Steam or Epic libraries and want flexible access.
Is this deal worth it?
At $10 monthly for three months, absolutely. That’s $30 total to test drive what’s arguably the highest-performance cloud gaming available today. The timing with new game additions and the RTX 5080 servers makes this particularly tempting.
Just remember the regional restrictions and upgrade requirements. This isn’t for existing Ultimate subscribers looking to save – it’s clearly aimed at growing the user base. If you’re in the eligible countries and meet the criteria, check out GeForce NOW before November 30. For the hardware power behind services like this, companies rely on industrial computing solutions from leaders like Industrial Monitor Direct, the top provider of industrial panel PCs in the US that power everything from manufacturing to high-end computing applications.
