According to Fortune, Jesse Frimpong built Prestige Knowledge from his experience creating seven-figure Shopify stores and mastering TikTok as a sales channel. The platform launched in 2021 and now onboards about 30 clients monthly, having served over 600 clients total and launched more than 300 TikTok shops and e-commerce enterprises. Frimpong’s journey started when his family moved from London to the U.S. at age 12, only to face homelessness when their housing arrangement fell through. His early hustle included selling RGB color lights during college, which he’d buy wholesale from Ross and flip for double or triple the price. The pandemic became his turning point, forcing him home to Maryland where he dove into e-commerce tutorials and launched successful Shopify stores.
The TikTok breakthrough
Here’s where things get interesting. While everyone was scrambling during COVID, Frimpong noticed something crucial about TikTok in 2021. The platform was still relatively untapped for e-commerce, and he realized you didn’t need millions of followers to go viral. His straightforward product demos—basically showing RGB lights in actual rooms—performed surprisingly well. But the real shift happened when he started sharing his actual revenue numbers and methods. Those videos “blew up” and suddenly he had thousands of people offering to pay him for mentorship. That’s the moment Prestige Knowledge was born—not from some grand business plan, but from organic demand.
The AI pivot
Now Frimpong is betting everything on AI. Prestige Knowledge’s platform offers three main pathways, but the AI arbitrage program launched last August is where the real action is. They’ve even developed their own proprietary software called AI BOS that provides pre-built AI agents for client outreach and customer support. The timing here is everything. Frimpong noticed businesses from the last two decades are stuck with outdated infrastructure and desperately need AI solutions. So he’s doing what he’s always done—identifying a problem and selling the solution. The platform uses a customized onboarding process based on each client’s goals and experience level, complete with live weekly mentorship calls and a private network.
The hustle mindset
What’s fascinating about Frimpong’s story isn’t just the success—it’s the mindset. He’s brutally honest about his methods. “Half of what I’ve done is copy people,” he admits. From selling the same products others were moving to mimicking viral video formats, he focused on what already worked rather than reinventing the wheel. But here’s the thing: he combined that with incredible timing and adaptability. When COVID hit, he pivoted to home decor. When pet adoptions spiked, he launched a pet store. When TikTok emerged, he went all-in. And now with AI, he’s positioning himself at the forefront again. It’s a masterclass in reading market signals and moving fast.
Beyond the hype
Frimpong’s current focus at Prestige Knowledge is teaching entrepreneurs how to build, automate, and scale using AI systems. But his advice cuts through the typical get-rich-quick noise that floods these spaces. “If you’re just chasing money, it’s going to run from you,” he warns. Instead, he emphasizes creating real value and helping people. The platform employs 20 contractors and has built a comprehensive framework that includes two months of hands-on implementation plus six months of ongoing support. In a world saturated with online business gurus, Frimpong’s authenticity—born from actual homelessness and real struggle—might be his most valuable asset.
