Category: Business

Arts and EntertainmentBusiness

OpenAI Marketing Campaigns Underperform in Consumer Research Studies

Consumer research from System1 Group shows OpenAI’s high-production ChatGPT ads fail to resonate with viewers. The campaigns rank in the lowest fifth for both long-term growth potential and immediate sales impact according to emotional response testing.

OpenAI’s ambitious marketing campaigns for ChatGPT are failing to connect with consumers despite significant investment in high-production advertising, according to new research from marketing effectiveness firm System1 Group. The company’s recent ad push, featuring relatable scenarios of people using ChatGPT for everyday challenges, has tested poorly with consumer panels and demonstrates the broader challenges facing AI companies in building effective brand recognition.

OpenAI Advertising Strategy Misses the Mark

by Megan Carter
BusinessEnergy

California Refinery Closure Impacts Skilled Workers as State Transitions from Fossil Fuels

A California pipe fitter earning $118,000 annually faces career uncertainty as the Phillips 66 Los Angeles refinery prepares to close. The shutdown reflects broader industry transitions affecting thousands of skilled workers across the state’s refining sector.

California refinery workers are facing unprecedented career uncertainty as the state’s energy transition accelerates, with skilled tradespeople like pipe fitter Wilfredo Cruz reaching substantial earnings only to confront potential job loss when facilities close. The 37-year-old has worked for twelve years at the Phillips 66 refinery in Los Angeles, building his income to $118,000 annually, but now wonders what comes next as the facility prepares to cease operations.

Refinery Closure Impacts Skilled Workforce

by Megan Carter
BusinessTelecom

Telcos Transform Into Banks For Next Two Billion Customers

Telecommunications companies across Africa and Latin America are leveraging their infrastructure to provide banking services to underserved populations. With 1.4 billion adults remaining unbanked globally, telcos are positioned to become the financial institutions of the future through mobile money platforms and digital payment systems.

Telecommunications companies are rapidly transforming into banking institutions for the next two billion customers, leveraging their existing infrastructure to provide financial services to underserved populations across developing regions. This strategic pivot addresses both the massive customer churn facing telephone companies and the critical gap in financial inclusion that traditional banks have failed to fill. According to industry analysis, telcos in Africa and Latin America spend $15-21 billion annually on customer retention while still losing up to 67% of their customers each year, creating an urgent need for service diversification that increases customer loyalty and revenue streams.

The Mobile Money Revolution Transforming Telecommunications

by Tyler Brooks P.E
Arts and EntertainmentBusiness

AI Investment Strategies for Q4 as Bubble Concerns Intensify

As AI stocks continue their remarkable run, fund managers face the challenge of capturing growth while managing bubble risks. Industry leaders reveal their Q4 investment approaches amid valuation concerns and policy uncertainty.

As fund managers enter the critical fourth quarter, artificial intelligence investments dominate strategy discussions amid growing bubble concerns. The tension between capturing AI’s projected $4.8 trillion market potential and managing stretched valuations creates complex portfolio decisions for investment professionals navigating geopolitical risks and central bank policy shifts.

Balancing AI Momentum with Risk Management

by Tyler Brooks P.E