According to ZDNet, Apple is developing a budget MacBook codenamed J700 that could launch in the first half of 2026 at prices between $599 and $699. The device would use iPhone processors like the A18 Pro instead of M-series chips and feature a smaller 12.9-inch LCD display rather than Liquid Retina. Apple insider Mark Gurman reports the laptop targets students, businesses, and casual users who might otherwise buy iPads or Chromebooks. The company plans to achieve the lower price by using less advanced components while breaking from traditional MacBook aesthetics with colorful options including Pink, Blue, Silver, and Yellow.
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Why Apple‘s going budget now
Here’s the thing – Apple has always positioned itself as a premium brand. They’ve historically avoided chasing market share with cheaper products. But the market’s changing, and Apple’s feeling the pressure. With Windows 10 support ending and Microsoft pushing everyone to Windows 11, there’s a huge opportunity to scoop up users who don’t want to upgrade. And let’s be real – Chromebooks have been eating Apple’s lunch in the education market for years.
Basically, Apple’s realizing they’re missing out on an entire segment of users who just need a simple, reliable laptop for browsing and documents. The timing couldn’t be better – people are actively looking for alternatives to Windows 11, and some are even jumping to Linux rather than upgrade. A $600 MacBook suddenly makes Apple competitive in spaces they’ve completely ignored.
What you’re giving up for that lower price
Now, that $599 price tag doesn’t come without compromises. We’re talking about iPhone processors instead of proper M-series chips, which means performance will likely be closer to an iPad than a MacBook Air. The display will be LCD instead of the gorgeous Retina screens we’re used to. And according to Ming-Chi Kuo, the A19 Pro chip lacks Thunderbolt support, so you’re stuck with regular USB-C ports.
No Thunderbolt means no driving multiple external monitors and slower data transfer speeds. For students and casual users? Probably not a dealbreaker. For creative professionals? Definitely not their machine. But that’s the point – Apple’s finally acknowledging that not everyone needs pro-level features.
The bigger picture for Apple
This feels like a strategic shift for Apple. They’re not just releasing a cheaper laptop – they’re potentially creating an entire new product category that bridges the gap between iPads and MacBooks. Think about it: they’re specifically targeting “would-be iPad buyers” who want a traditional laptop experience. That’s Apple competing with itself, which they rarely do.
And the colorful design options? That’s pure Chromebook territory. Apple’s clearly studied what works in the education market and decided to play the same game. It’s smart, but it’s also a bit surprising coming from a company that’s always been about premium everything.
What happens next
The timeline has already shifted from late 2025 to first half of 2026, which suggests Apple’s still figuring things out. Production is apparently in early stages with overseas suppliers. We’ll probably see more leaks as we get closer to launch, especially about the exact specs and final pricing.
Meanwhile, Kuo’s also talking about smart glasses coming in 2027 that sound similar to Meta Ray-Bans. Apple’s clearly thinking about multiple product categories beyond their traditional lineup. But honestly? The budget MacBook might be the more significant move. It could bring millions of new users into the Apple ecosystem who would never consider paying $1,000+ for a laptop.
Will it work? That’s the billion-dollar question. But if Apple can deliver a solid experience at that price point, Chromebooks and budget Windows laptops should be very, very nervous.
