Author: Ethan Reynolds PhD

Dr. Ethan Reynolds specializes in ruggedized computing systems, industrial enclosures, and thermal management design. Holding a PhD in Electrical Engineering from Purdue University, his research focused on reliability engineering and vibration analysis in mission-critical electronics. At ABPanelPC.com, he writes detailed analyses on IP-rated Panel PCs, fanless design principles, and system endurance under extreme temperature and shock conditions.
BusinessStartups

How Customer Listening Strategy Landed Little Spoon in 1,800+ Target Locations

After losing a major Whole Foods deal in 2015, Little Spoon’s founders built a direct-to-consumer empire before strategically entering retail. Their customer listening strategy identified unmet needs that resulted in Target’s largest food and beverage launch across 1,800+ locations.

When Little Spoon co-founders Ben Lewis and Angela Vranich lost a significant Whole Foods Market deal in 2015, they could have viewed it as a devastating setback. Instead, they told Inc. it became “the best thing that ever happened to them,” forcing them to build a robust direct-to-consumer business that would eventually position them for unprecedented retail success.

The Strategic Pivot From DTC to Retail Expansion

by Ethan Reynolds PhD